PALE HORSE COFFEE
BRANDING | PRINT | DIGITAL | PRODUCTION
Pale Horse is a veteran owned and operated business
air-roasting premium beans in small batches from their roastery in Chesapeake, VA. When they wanted to expand their business into the subscription market they asked us to update their identity system and packaging. We built on the message "When you feel like Death" and worked with illustrations by artist Joey Nobody to create a consistent visual experience.